How to get more visibility on Instagram - SEO

Instagram today has become one of the most popular social media and most small businesses wants to target their audience there. But, the thing is that since there are many people using it, it is becoming harder to reach your audience.

That's why you have to understand first how instagram works.

Instagram search:

Just like you can use google search, nowadays you can do it on instagram, too. Through it you can search people, locations and hastags. Depending on relevance, instagram then shows you the results that suits your activity history.

Hastags:

This is where we come to hastags and its importance. The hastag is used as a keyword that helps instagram show your content to the relevant audience. So when you are choosing hastags for your content, think of a keywords your target audience would look for. After that do a research on those keywords and see what other people post about it.

Here is also important to notice that less is more and consistency is the key, when it comes to puting hastag. The maximum nuber of hastags you should use in the caption of your content is 10. Paying attention that most of them are the same ones as you used on the other content captions. Why? Because this helps instagram categorize your content better with the time and understand what your profile is about.

Instagram ranking:

Talking about the categorizing your profile by hastags, we come to the important part of the way instagram ranks your content. This is where instagram uses hastags, location and your account to rank it. Text, engagemant and activity are one of the most important things instagram considers for ranking. So by the text you write in caption, by the people you engage with and your interactions instagram will rank you higher.

To sum up here are some steps on how to get better visibility on Instagram:

1. Add keywords into your BIO

2. Include as many keywords in the caption of your posts as you can

3. Use hastags that are relevant to your niche

4. Analyzie

5. Talk to your audience

6. Be patient