Jobs of the future - marketing

While it is important to live in the present since it is the only sure thing we have, we should think of some aspects of the future. This means being prepared on what comes, which, when talking about marketing and design jobs, means a lot of change. Only few years ago when I would say "digital marketing" people would ask "What is that?" and comment "There is no future in it, you should find more serious job". Many people who were saying this to me back then, today are one of those who are trying to build their career in digital marketing. This goes with influencer marketing, social media, web design and many more.

The truth is that we never know what future brings, about what we can be sure of is that is changing really fast. So the saying" learning never stops" has never been more accurate.

AI is changing

the marketing we

know today?

Artificial intelligence grows from day to day and it is near future when it will replace a lot of jobs we know for today. Marketing is one of the industries in which at the same way AI will be helpful and pernicious. A lot of human creative work is being replaced with smart tools that help people get as good branding as if it was made by human.

However, we have to look at the bright side and the fact that AI will not take the job from the marketers but make it more rewarding. How is this possible? Marketers today do a lot of work which is not creative and they do not have time to do what actually makes them feel happy, in most cases that's creativity. AI will speed the process and marketers will be able to do more of a work which makes them feel more happy of doing.

The truth is that nowadays, no matter in which industry you work, you have to adapt to the new technologies. Remember not to be scared of it, but take the best of it.

Jobs in marketing

that will become even more important

in the future

Market Research analyst

Since customer's needs are changing each day, faster then ever before, it is more important to analyze the market.

Business development manager

It is important to be up to date on what is your competitor doing on the market. Since technology changes fast an brands has to adapt fast, it is important to have people who are focused only on competitors and their act on the market for the brand to be able to respond as soon as possible.

Digital Transformation Specialist

To be the best or one of the best on the market it will be more than important for brands to use new technologies. Digital Transformation Specialist is focused on doing research on new technologies and choosing the right ones that will help the brand be one of the first or the first on the market that is using it.

UX designer

It will be really important to understand the customers, their needs and the way they consume. This is why the user experience design will have important role in marketing approach.